Franchising.net.au:
Pure Protect is revamping its brand to better reflect the service the franchise network provides with a tagline ‘Eliminate prevent protect’.
An external review revealed feedback that the brand appeared very product oriented and was not seen as a service. The company’s new look now targets business opportunities and this will also be reflected in the refreshed website going live on 1 September.
The brochure uses franchisee visuals to get across the message about owning a business with Pure Protect. Franchisor Derek McNicholl told Franchising “Potential franchisees can see what they are getting, people can see themselves as a franchisee now.â€