Tasti D-Lite, the great-tasting, lower-calorie frozen dessert chain with a cult following among health-conscious consumers as well as celebrities, is prepared to make its mark in Mexico. The first Tasti D-Lite center will open before the end of the year in Mexico City.
Samuel Tarrab is the master franchisee behind the brand’s ambitious expansion into Mexico – which includes 10 new stores within the next two years – and comes to Tasti D-Lite with more than 20 years in commerce, manufacturing and retail operations. According to Tarrab, Tasti D-Lite’s unique products impressed him immediately and he felt the brand would be the perfect product to both promote and capitalize on the growing focus on healthful eating among local residents.
“People love ice cream here but they need some guidance when it comes to maintaining a balanced diet,†said Tarrab, 39. “With nearly 70 percent of the population being overweight, Mexico is one of the world’s ‘largest’ countries. But through Tasti D-Lite, we can educate people on just how easy it is to make good dietary choices while at the same time giving them a delicious treat and a fun store experience.â€