Milan’s Franchising & Trade exhibition is aiming to provide a solution to the economic crisis. The show, which is due to take place in Milan on the 23-26 October, is expecting to feature over 240 brands and attract over 10,000 visitors.
Corrado Peraboni, Managing Director of Firera Milano Expocts which organises the event, said: “A crisis beater? Franchising is certainly that. Franchising gives people on the sidelines of the job world a chance to set up their own business and take a calculated risk. On the one hand they can count on the technical assistance, background and organisation of a well-established brand and, on the other, they know beforehand exactly how much they’ll be risking.
Franchising benefits both the businesses looking to franchise and entrepreneurs wanting to start their own business.
Franchising & Trade 2009 provides a meeting place for franchisors and those wanting to start their own business via franchising.