Franchising.net.au:
Price Attack has launched a new $1.2 million advertising campaign aimed at positioning the franchise as “the champion of everyday women”.
A new television ad, which can be viewed here, features a series of women, all with perfectly primed hair, revealing when their last bad hair day was. The ad concludes with a voiceover saying “today can be your day to say goodbye to bad hair days”.
The ad is part of the franchise’s revamping which includes a new layout for the 130 stores across Australia, a new logo and a focus on customer service and education.