Victoria’s Secret Tries On Airport Stores As Part Of Global Push

September 4, 2009 by Mark | 3 Comments

Columbus Business First:

Victoria’s Secret model Adriana Lima can finally buy the lingerie she hawks in her native country.

Brazil, which has been fertile ground for Victoria’s Secret models, now has its first Victoria’s Secret store, but it isn’t the sprawling mecca to intimates that U.S. shoppers are accustomed to seeing.

Columbus-based Limited Brands Inc. said it opened four “travel and tourism” stores in the quarter ended Aug. 1 in Sao Paulo, Brazil; Buenos Aries, Argentina; Dubai, United Arab Emirates; and at John F. Kennedy International Airport in New York.

The company said it will open a fifth shop in Barbados in September, with a Mexico City store also possible this year.

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  • Chantall on July 15th, 2010 at 2:57 am

    I wander if they would consider opening a store in South Africa. Unfortunately they do not offer franchise opps, because i would love to open a store here in Port Elizabeth. We are in desperate need of a decent lingerie store!!

  • Zandi on July 29th, 2010 at 3:58 pm

    Do you know why Victoria secret does not offer franchise oppurtunities ? Im really interested in finding out.

  • Hentati on June 13th, 2011 at 12:38 am

    me too, Im really interested in finding out.

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