Pollo Campero Is Big Competition For Domestic Chains

QSR Magazine:

Competition is heating up at America’s quick-service chicken restaurants as Pollo Campero continues to inject fresh food and unique spices into the industry. It joins other brands from foreign countries that are giving American quick-service icons a run for their money.

When stores have opened in cities like Boston and Los Angeles, Pollo Campero fans have lined up for hours to experience their first taste of Latin chicken on U.S. soil. Now, the company’s Latin twist on fried and grilled chicken, unique side dishes like yuca fries and sweet plantains, as well as Latin drinks including horchata and tamarindo, is winning the taste buds of Americans from all ethnic backgrounds. The demand for Pollo Campero is reaching the mainstream and appealing to an increasingly diverse American population.

“Despite the high level of competition, the U.S. market is extremely attractive to Pollo Campero,” says Roberto Denegri, Campero USA president and COO.

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