Ethnic wear retailer Fabindia Overseas Pvt. Ltd is weaving a complicated design this year to revive sluggish sales.
At one of its Chennai stores Fabindia has moved out its furnishings business to an exclusive outlet next door and introduced a new apparel range for teenagers.
Earlier this year, Pune, Bangalore and New Delhi got the first three Fabindia sari stores. And a few months ago, Bangalore’s Garuda Mall became an experimental site for Fabindia’s only organic foods booth.
Fabindia, started in 1960 by an American, John Bissell, also debuted in the Western wear market in August as a franchisee of UK retailer East, with a store neighbouring its flagship Fabindia outlet in the Greater Kailash area in New Delhi. It has a 25% stake in East with an option to pick up the remaining interest over the next two-three years.
Fabindia Designs New Growth Path