Opening Wine Bar Fulfills Dream Of Biz Partners

Red Bank Hub:

A group of friends, Maria and Greg Tolento of Jackson, Jay Fern of Jackson, Tom Brucato of Middletown, Mike Triola of Jackson, and Neil Martucci of Hillsdale, have partnered to add an upscale wine establishment to the array of popular retail shops and restaurants along the ocean in Long Branch.

Located in Pier Village just steps away from the sea, The Wine Loft opened March 21. Quickly becoming known as the sexiest place in town, the endeavor has far exceeded the entrepreneurs’ expectations.

The Tolentos always dreamed of opening their own business and about two years ago they successfully paired their ambition with Fern’s interest in wine. The collaboration and some research left them poring over the idea of joining The Wine Loft franchise.

The original Wine Loft opened in New Orleans in 2002 to great acclaim, but closed after Hurricane Katrina. The owners relocated to Baton Rouge, and by the end of 2008 celebrated the opening of 16 locations throughout the country and gained recognition in The Wall Street Journal, Maxim magazine and The New York Times.

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