Who would imagine that a little Indian curry house in dusty, bustling Jalan Ipoh, Kuala Lumpur, would rattle the gleaming arches that dominate the frenetic and greasy world of fast food?
On Sept 9, when news broke that McCurry Restaurant (KL) Sdn Bhd had won a landmark case against McDonald’s Corp in the battle for exclusivity to use the “Mc†prefix, McCurry’s website crashed as people worldwide jammed up the server offering support and looking for details.
I’m lovin’ it! That perhaps sums up the feeling most have for McCurry’s triumph over McDonald’s.
While the issue may appear trivial – after all, it is about two letters of the alphabet – it has seen the world’s largest chain of fast food outlets take the little restaurant to court.
McDonald’s may serve more than 58 million customers in nearly 120 countries every day, but it lost anyway. Read more.