Great Clips Franchise Launches A $2 Million Media Campaign With FOX.Com

Franchising.com:

Rob Goggins, vice president of franchise development for Great Clips, Inc., highlighted the brands partnership with FOX.com in an address to prospective franchisees at the company’s headquarters in Minneapolis, Minnesota.

“We’re investing $2 million with FOX.com from September 1, 2009, through July 31, 2010, to reach seven million pairs of eyes monthly, totaling more than 85 million impressions over the eleven month campaign,” said Goggins. “We’re airing :15 and :30-second TV spots as well as static banner ads, pause ads within programs, and companion ads throughout the FOX.com website.”

The FOX Broadcasting Company has over 10 million viewers nightly, and ranks number one among adults and teens for the fifth and ninth year, respectively. And FOX.com has over 20 million page views per month, and broadcasts top FOX shows such as American Idol, Fringe, House and Family Guy.

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