Franchising Around The World

Hotels Magazine:

In last year’s special report on franchising, we wrote that the international landscape provided a fertile opportunity for strong brands between conversion product and the potential for new-build unit growth.
htl0910sr1HamptonUK

A year later, the story is similar, but progress has been made. Take McLean, Virginia-based Hilton Hotels Corp., for example, which has spent significant time and effort—including developer and consumer focus groups—on taking its U.S. brands abroad.

The 88-room Hampton by Hilton Corby/Kettering, the brand’s first European property, is now open in the UK. In fact, owner/operator Hotel Solutions London Ltd. has committed to 20 new Hampton by Hiltons in Europe over the next several years.

In addition, the Hampton by Hilton Liverpool John Lennon Airport and a handful of others (including some conversions) are set to follow by the end of the year. More.

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