On Sept. 16, Pizza Patron, the nation’s number one Latin pizza brand, unveiled its new Latin-themed concession designs at the American Airlines Center (AAC). A fitting tribute to the new motif, the introduction coincided with the annual Sept. 16 celebration of Mexican Independence Day, also known as Fiestas Patrias.
The remodels are part of a major investment the AAC ownership group has made in 2009 to enhance the visitor experience at the arena and maintain its position as a leading, world-class entertainment venue. The new Pizza Patron concessions feature a branded environment reminiscent of painted exteriors typically found throughout Mexico and Latin America.
“We are really proud of our new stands and hope visitors enjoy the updated look,” said Andrew Gamm, brand director for Pizza Patron. “Our brand has always been about celebrating the diversity found within the Latin life and culture, and the AAC is a perfect place for people of all backgrounds to experience a little taste of that.” Continue reading this post.