InterContinental Hotels Group (IHG) has signed two new Hotel Indigo properties in Glasgow and Liverpool.
Hotel Indigo is IHG’s newest hotel brand and offers guests boutique hotel design as well as the peace of mind they get from staying with a large hotel group. There are 27 hotels open in North America and 59 more are planned around the world. The brand began its global roll out earlier this year with the opening of Hotel Indigo London Paddington in January 2009.
The Hotel Indigo brand standards don’t dictate the number or size of rooms in a property, making it ideally suited to conversion properties. In the current economic environment, conversions are attractive to developers because they require less financing than new builds and can be up and running in a shorter period of time.
Kirk Kinsell, IHG’s president for Europe, Middle East and Africa, commented: “Now is an ideal time for us to continue to grow the Hotel Indigo brand across Europe. Signing these two new hotels in the current climate shows we have the right strategy for growing the brand.