In just nine short weeks, Coach John Calipari, Papa John’s and John and Annette Schnatter have delivered $50,000 for the children of Kentucky – without even getting up from the computer.
The 850,000 Twitter and Facebook followers and CoachCal.com members of University of Kentucky basketball coach, John Calipari, raised funds through an online promotion, The Coach Cal 3-Pointer – a large up to three topping pizza for only $10, with $1 going to the John Calipari Foundation for Children, benefiting the Kentucky Children’s Hospital.
“Papa John’s is thrilled to be part of the excitement that Coach Cal brings to the Bluegrass,” said Jude Thompson, Papa John’s president and chief operating officer. “The promotion has exceeded our wildest expectations and continues to show us the power of online ordering, social media and the Big Blue Nation.”
Thompson added, “Going into this promotion, Papa John’s anticipated that we would have interest from fans in Kentucky. What we didn’t anticipate was that 60 percent of the redemptions on this online promotion have been from outside the borders of our Commonwealth. That says something about the popularity of the program and the new coach. We’re proud to be on the team and to raise funds for the Kentucky Children’s Hospital.”