Pizza Hut To Expand WingStreet Concept

Nation’s Restaurant News:

Pizza Hut is making a nationwide push with its six-year-old WingStreet dual concept, with a goal of having it in 85 percent of its domestic pizza stores in two to three years.

With about 2,900 WingStreet locations already paired with Pizza Hut units nationwide, the goal is to have more than 5,000 WingStreets. Pizza Hut has about 6,200 domestic locations.

Scott Bergren, Pizza Hut’s president and chief concept officer, discussed the WingStreet expansion, which is being supported with national television ads, during a hunger fundraiser Monday at a unit in Frisco.

“We’ve accelerated the growth,” said Bergren. “I think we can do a thousand a year.”

Bergren noted that average checks have increased at Pizza Hut units that have added the WingStreet concept.

The cost of the frying equipment to make the wings is $15,000 to $45,000 per store, he said. The wings generally sell in boxes of eight to 10 for $6.49 to $6.99. The company has sold more than 1 billion wings since the concept was introduced in Dallas in 2003.

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