Through their own in-house marketing department, Wireless Zone, the nation’s largest retailer of Verizon Wireless products and services, is able to bypass the middle man and provide their franchisees with a truly individual marketing experience.
Wireless Zone’s advertising comes from within its corporate walls through AdOne, the marketing team assembled to address the needs of its franchisees. The AdOne team focuses on the specific needs of a particular store, collaborating with the store owners to design and implement a marketing program at that location. Through print ads, radio commercials and flyers, each piece is customized based on the store owner’s request. This individuality compels the community to think of their Wireless Zone as the place to go for professional wireless service.
“It’s very important that we showcase our franchisees and make them the wireless retail expert in their communities,” said Kevin Downs, Director of Marketing for Wireless Zone. “Our franchisees have a vested interest in not only their individual store’s success, but also in the success of their community.” More.
Wireless Zone Marketing Focuses On Owners
October 23, 2009 by Cris | 0 Comments