Combining high-end, internationally-known branded product lines with an affordable superstore concept has seen retailer Glamour Secrets become the largest professional retailer of its kind in its home country of Canada.
With 66 stores opened since is was launched as Trade Secrets in 1989, the company has expanded across Canada and is starting to expand in the USA, with growing demand for its premium beauty brands and services – traditionally only available to consumers through salons.
“Glamour Secrets has filled a market niche for leading brands at reduced prices,” reports Doug Warren, Director of Franchising. “We have seven multiple store owners, which is a good indication of our success, and have ventured into diverse locations including shopping centres, financial concourses and outdoor big box retail centers.” Read on…