Rockwell Group Europe To Design The New W Paris-Opera

Franchising.com:

Rockwell Group Europe (“RGe”) has teamed up with Starwood Hotels & Resorts Worldwide to design the W Paris-Opéra, W Hotels’ debut in France. Diego Gronda, Managing and Creative Director of RGe, the Madrid satellite office of New York’s Rockwell Group founded by David Rockwell, is leading the design team on this innovative project scheduled to open in 2011. Owned by Barcelona-based Meridia Capital, the hotel occupies an elegant 1870s Haussman-era building located across the street from the famous Opéra Garnier and near Galeries Lafayette and Place Vendome in the 9th Arrondissement. Taking the inspiration from combining New York’s energy, where the W brand began in 1998, and Paris, the “City of Light,” RGe is flooding the new W Hotel with illumination and color.

“Taking the W brand into Paris, the European capital of fashion, will mark a true milestone in W’s global expansion into the world’s most exciting and vibrant destinations,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “Through W Paris-Opéra, we will further demonstrate our passion for fashion as well as our leadership in cutting-edge design, setting the stage for W’s unique lifestyle programming, which will make W Paris the coolest place in the city.”

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