From November 9 to 12, Accor held a convention in Marseille for its hotel franchise partners, under the leadership of Christophe Alaux, Chief Operating Officer, Accor Hospitality France. Reaffirming its firm intention of remaining the country’s leading hotel franchiser, Accor announced the opening of at least 200 hotels throughout France over the next four years.
Accor deploys its expert skills to support a network of franchise owners and operators representing a total of 683 hotels. Franchised establishments already account for nearly half of the Group’s hotel portfolio in France, which is comprised of 1,420 units operated under the Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, Ibis, all seasons, Etap Hotel, hotelF1 and Adagio brands.
Despite today’s difficult economic environment, franchising represents a priority development path. In France, the Group will open an average of one franchised hotel a week over the next four years, adding a total of 200 hotels to the network during the period. These openings will mainly involve hotels operated under the all seasons, Mercure, Ibis and Etap Hotel brands.