Franchise International Magazine:
There are a number of different challenges in bringing a successful franchise operation from one country into another. Taking a brand from its original country into a neighbouring one is often far easier than transporting it several thousands of miles. However, every year it does happen and with varying degrees of success. This article is designed to assist franchisors who believe they can bring their franchise into the UK market.
It is essential that you have some prior knowledge of the country you are planning to enter before leaving your own country. The research you will need to conduct could possibly be undertaken by yourself, which will involve visiting the market, competition, and franchise exhibitions and then creating all the documentation needed in order to be able to meet with serious investors and provide a credible offering.
Alternatively, you can engage the services of experienced franchise consultants based in the country you are targeting, which in this case is the UK. The UK-based consultant will come to your head office, tour your operations and see the reality of your business as it operates. More.