Don’t be surprised to see a retail operation offering Friendly’s Ice Cream menu items along with Bruegger’s Bagels at the same airport location some day.
Friendly’s, which is based in Wilbraham, and Brueggers, which is headquartered in Vermont, share a corporate parent in Sun Capital Partners Inc., a Florida private equity firm whose investment portfolio includes such other chains as Fazoli’s Restaurants, Smokey Bones Bar & Fire Grill, and Timothy’s Coffees of the World Inc.
Sun Capital said that those restaurants, all of which have franchising expertise, are joining forces to “target non-traditional concession opportunities around the country, including food courts at airports, universities, and hospitals.”