7-Eleven, Inc. has added chief marketing officer (CMO) to marketing vice president Rita Bargerhuff’s title and responsibilities. In her new role, she will serve on the company’s executive committee and report directly to President and CEO Joe DePinto.
Bargerhuff leads the development and execution of all advertising and marketing initiatives for 7-Eleven products and services in the United States and Canada. Under her watch, 7-Eleven’s marketing successes include the award-winning 2007 summer campaign tied to the release of “The Simpsons†movie, the packaging and promotion of 7-Select, the company’s private-label brand; an aggressive grassroots and social-media program, and the just-introduced digital signage network.