The move to generate sales from the internet may be fully online via an interactive e-commerce website or directed at the generation of customer leads. It may form part of the original business model that is franchised or be introduced at a later date. In all cases there are particular issues to be addressed in order to avoid disputes between the franchisor and its franchise owners in relation to the profits generated from such sales.
Data Protection Compliance
The first issue for the franchisor is to ensure that both it and its franchise owners are properly notified under the Data Protection Act so that they can pass to each other relevant customer data.A surprisingly large number of businesses still choose to ignore their obligations under data protection legislation.
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