International Expansion: Tasti D-Lite To Open In United Arab Emirates

Chain Leader:

Tasti D-Lite, the great-tasting, lower-calorie frozen dessert chain with a cult following among health-conscious consumers as well as celebrities, has signed a master franchise agreement for the United Arab Emirates. The country’s first Tasti D-Lite Center will open in Dubai in the first quarter of 2010, soon to be followed by an opening in Abu Dhabi and an additional 12 locations in the coming years.

Tasti D-Lite UAE – operated by brothers and joint Managing Directors Saeed Kalafchi and Masoud Kalafchi – is the master franchisee who will introduce and expand the Tasti D-Lite brand in the United Arab Emirates. Saeed and Masoud have been involved in managing a number of their family business activities in trading, retail, distribution and manufacturing across the Gulf Region, employing more than 1,000 people. Following the openings in Dubai and Abu Dhabi, additional centers will be opened in both cities as well as Sharjah and the Northern Emirates.

“The healthy food segment is definitely very attractive and Tasti D-Lite has a strong and unique offering to fill that niche,” said Saeed. “We want everyone in the U.A.E. to experience Tasti D-Lite and with our capabilities, coupled with Tasti D-Lite’s management and operational experience, we plan to roll out new locations as quickly as possible.”

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