McDonald’s is going green – swapping its traditional red backdrop for a deep hunter green – to promote a more eco-friendly image in Europe.
About 100 German McDonald’s restaurants will make the change by the end of 2009, the company said in a statement Monday. Some franchises in Great Britain and France have already started using the new color scheme behind their Golden Arches.
“This is not only a German initiative but a Europewide initiative,” Martin Nowicki, McDonald’s Germany spokesman, told The Associated Press.
The Oak Brook, Illinois-based burger behemoth has more than 32,000 restaurants in 118 countries and has long been targeted by activists as being environmentally unfriendly.
