Attracting The Hispanic Franchise Community

HispanicBusiness.com:

According to the Census Bureau, the Hispanic population in the United States grew from 35.3 million in 2000 to 45.5 million in 2007. At 15 percent of the overall population, Hispanics are the largest minority group in the United States, and continue to expand.
money_divining_rod

Hispanics are also one of the most under-serviced communities within the franchise industry. The National Minority Franchising Initiative estimates that Hispanics own approximately only six percent of all franchised outlets.

“The Hispanic community is our country’s fastest-growing segment,” said Tom Portesy, president of MFV Expositions. “But they are not strongly represented within the franchising industry.”

Read more.

Leave a Comment

Your email address will not be published. Required fields are marked *