Beautiful Brands International (BBI) announced today the addition of Tulsa-based restaurant, In the Raw, to its portfolio of restaurants to market and franchise worldwide. The agreement marks the first and only sushi restaurant to join Beautiful Brands.
“We’re excited to add In the Raw to BBI’s growing family of Beautiful Brands,” said David Rutkauskas, BBI Founder, President and CEO. “The fresh sushi category is an exploding industry niche that no brand clearly owns. Our goal is to help In The Raw franchisees open as quickly and economically as possible and expand a winning brand formula into an unexplored restaurant segment.”
The agreement between In the Raw Sushi and Beautiful Brands International will utilize BBI’s organizational and support system to market and franchise the brand on a national and global scale. BBI’s support will include marketing, real estate, architecture, legal, franchise sales, and other aspects of franchise development.
