Better Than Texts

Franchising.com:

The only thing better than texting is texting for free stuff. 7-Eleven Inc. is testing that theory with a mobile marketing campaign in San Diego. The test runs through Dec. 31, 2009, with approximately 200 7-Eleven stores participating.
banner7eleven

During this time, local residents can send an SMS (Short Message Service) text with the word “FAST” (in Spanish, “RAPIDO”) to “72579.” In response, they will receive a message informing them which of 7-Eleven®’s best-selling beverages they have won. Four of the convenience retailer’s most popular drinks are featured in the test – a free Slurpee® frozen carbonated beverage, Big Gulp® fountain drink, fresh-brewed hot coffee and the latest proprietary drink, Iced Coffee. The promotion is limited to one free beverage per day at participating 7-Eleven stores.

For millions of Americans under the age of 34, texting has become a preferred method of mobile communication, in some instances replacing phone calls. More.

Leave a Comment

Your email address will not be published. Required fields are marked *