Wendy’s CEO Roland Smith Climbs Mt. Everest

Mother Nature Network:

Wendy’s/Arby’s Group President and CEO Roland Smith grew up fishing and camping in Alaska. The former West Point cadet went on to become a pilot in the U.S. Army and traverse glaciers. An avid motorcyclist, Smith rode and camped his way 3,800 miles through Canada and Alaska.

And to top it all off, in 2008 this fast food leader climbed most of Mount Everest with his youngest son, Justin.

After coming back from Everest, Smith addressed the entire Wendy’s franchisee community at a convention. As he tells the Atlanta Journal Constitution, “we had just completed the Wendy’s merger and I wanted to connect with them and explain my plan to revitalize the Wendy’s brand. To do so, I put my plan in terms of mountain climbing.”

Photo: Doemehuber / Flickr.