Sentinel Capital Buys Massage Envy

Private Equity Hub:

Sentinel Capital Partners, a private equity firm that invests in promising smaller middle-market companies, today announced it has acquired Massage Envy, LLC. Based in Scottsdale, Arizona, Massage Envy is the nation’s largest provider and franchisor of therapeutic massage services. Financial terms of the transaction are not being disclosed.

Massage Envy offers professional and affordable therapeutic massage services to consumers with busy lifestyles, offering convenience, high quality, and excellent value. Since its founding in 2002, Massage Envy has established itself as the leading franchisor of massage therapy services in the United States, with more than 600 clinics operating in 42 states generating more than $450 million in systemwide sales. With a highly trained and committed workforce of more than 10,000 employees, Massage Envy offers a range of services that include full-body and partial-body massage therapies and facial skin treatments.

Massage Envy operates through a membership model, giving the company and its franchisees the benefit of recurring, predictable revenues. In 2009, Entrepreneur magazine’s Franchise 500® ranked Massage Envy as one of the nation’s 20 “Fastest Growing Franchises” in addition to #1 in the “Massage Services” category.

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