Andrew Laurie had been the Managing Director for a travel distribution company in the U.K. for several years, having begun as Project Director, when he contemplated starting his own business. He had had several successes while serving as Managing Director – he built the company into a billion pound company, successfully turned around a 150 million pound retail business, and designed and led successful personal leadership development programs, including with Major Corporations and Youth Leadership Groups.
But Laurie wanted a change of pace. He wanted a business of his own that he could start from the ground up.
While reading “Dynamic Business,” an Australian business magazine, he saw an article about ActionCOACH, and looked into the company.
“What impressed me about ActionCOACH was its ability to make sound business principles and practices very accessible to clients,” Laurie said. “ActionCOACH seems to have very effectively translated materials and concepts which are often overcomplicated by people into a simplified structure, which is both easier to understand and more effective to implement.”