NBC’s The Biggest Loser, General Mills, Subway, 24 Hour Fitness and Feeding America are partnering on the Pound For Pound Challenge, a program that encourages Americans to lose weight nationally to help provide hunger relief locally. For a second year, for every pound of weight participants pledge to lose, a pound of groceries will be delivered to a local food bank. The new season of NBC’s The Biggest Loser, which premiers tonight, Tuesday, January 5 at 8 p.m. ET, will provide updates on Americans’ participation in the Challenge and how their efforts are helping communities nationwide.
New this year, 24 Hour Fitness is joining this important initiative and www.PFPChallenge.com will highlight the top 10 participating states and food banks to help ignite friendly competition across the country.
Recent data from the U.S. government shows more than 49 million Americans struggled to get enough to eat at some point in 2008, the highest total in 14 years, making it the ideal time to get involved in the fight against hunger. Read more.