Foodservice Equipment & Supplies:
America’s most innovative ice cream concept, Cold Stone Creamery, along with the brand’s parent company, Kahala, announced plans today for the concept’s development in Thailand. A 20-year agreement has been signed with Central Restaurants Group Co. Ltd. (CRG) to introduce the unique ice cream experience throughout Thailand. CRG, through a master franchise agreement, aims to open 10 stores in the country by 2014.
“CRG has 30 years of QSR experience in Thailandâ€
The expansion of the Cold Stone Creamery brand in Thailand will further solidify the company’s goal of making people happy around the world by selling the highest quality, most creative ice cream experience with passion, excellence and innovation. CRG is the ideal partner for making this vision a reality in Thailand. Touted as a pioneer in introducing Western quick-service restaurant (QSR) concepts throughout the country, CRG has successfully developed brands such as Kentucky Fried Chicken, Mister Donut and Auntie Anne’s. The first Cold Stone Creamery Thailand location is expected to open in February in Bangkok’s Central World shopping complex.