Bourbon Coffee Seeks Franchise Expansion

AllAfrica.com:

Bourbon Coffee, Rwanda’s chain Coffee Store has launched franchise plans, saying it is set to grant, to five independent operators, the right to distribute its products, techniques, and trademarks.

Emmanuel Murekezi, Bourbon Coffee’s Operations Manager said the coffee retail conglomerate is weighing up options of franchising Bourbon’s trademark to other private companies in DR Congo, Tanzania, Sweden and Canada.

He also added that franchising is going to be a very profitable venture which will increase the company’s market base.

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