Seattle’s Best Rolls Out Its First RTD Coffees

CSP Daily News:

Seattle’s Best Coffee said that it has entered the $1.4 billion ready-to-drink (RTD) coffee category in the United States with a new line of Seattle’s Best Coffee-branded iced latte coffee drinks, which leverage the brand’s most popular coffee drinks from its cafes. Through the North American Coffee Partnership (NACP), a joint venture between Starbucks Corp. and Pepsi-Cola North America Beverages, the new RTD coffees will be available in major grocery, convenience and other retail stores, initially in the western United States.

This expansion of the Seattle’s Best Coffee brand into the RTD coffee category, along with the recent appointments of the brand’s president, Michelle Gass, and vice president of franchise development, John Wuycheck, demonstrate the importance the brand plays in the growth of Starbucks Corp. More.

Leave a Comment

Your email address will not be published. Required fields are marked *