Zingle, an all new text messaging order system for retail establishments, will launch a market-wide test program at more than 30 San Diego, Los Angeles, Santa Barbara, and Bakersfield Subway restaurants Wednesday.
The campaign follows a successful run at some outlets, where more than 90 percent of customers queried expect to frequent the restaurant more often because of the text ordering system’s convenience.
“We’ve been using the Zingle service for a while now and discovered that it not only significantly improves our customer loyalty and satisfaction, but also increases our ability to field more orders and generate higher revenues without increasing our overhead,” says Jeff Drucker, one of the franchise owners participating in the trial.
“Another compelling aspect is that we pay only a flat monthly fee for the system, not a ‘per order’ charge,” he says. “So the more people we get to use the system, the more revenue we add directly to our bottom line.”