Burger King Opens In Metropolis Mall

The Moscow Times:

Burger King, the world’s second-largest hamburger chain, opened its first Russian outlet Thursday as it seeks to capitalize on a booming fast-food market several years after its main competitors started operating in the country.

The fast-food chain opened its first restaurant in the Metropolis shopping mall in northwest Moscow and will open at least two more soon, including a branch in the Yevropeisky shopping center Jan. 25 and another in a Mega shopping center in Tyoply Stan.

Burger King will continue to open restaurants throughout 2010, the company said in a statement, but the firm would not disclose further details.

The opening comes long after McDonald’s entered the Russian market in 1990. McDonald’s has more than 240 restaurants in Russia, while domestic chain Rostiks-KFC has 170 outlets.

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