NACS Online:
Seattle’s Best Coffee (SBC) announced earlier this week that it has experienced “accelerated growth†of its franchise base, adding 10 franchisees in California, Illinois, Texas and New York. The additions bring SBC’s total store count to more than 550.
SBC said that it plans to continue updating and expanding its franchise program across the United States.
SBC, a brand of the Starbucks Corporation, recently revamped its leadership team, appointing a long-time Starbucks veteran Michelle Gass to spearhead its growth. The move reflects the importance that SBC plays in the growth of Starbucks Corporation.
“The rapid expansion of Seattle’s Best Coffee will continue to be driven by opportunities to broaden our overall portfolio of cafes, consumer packaged goods and foodservice accounts,†Gass said. “We think there is a very big opportunity — much larger than the business today — that is complementary to the Starbucks brand and will be a significant competitor to other brands that currently exist in the market.â€