KFCH To Invest Rm3 Mil To Open Rasamas Outlets This Year

Bernama:

Rasamas franchisee, KFC Holdings (Malaysia) Bhd (KFCH), will open five new restaurants this year, managing director, Jamaluddin Md Ali said.

The chicken speciality restaurants will cost of RM3 million. KFC has at present 43 Rasamas restaurants, including three in Brunei.

Each outlet will cost KFCH approximately RM600,000.

Jamaluddin also did not rule out the possibility of more than five new restaurant openings.

“We have seen an increasing demand for Rasamas restaurants. Therefore, our initial target of five, may vary according to demand.

“Last year, we opened eight new outlets.The fewer openings this year is due to our 2010 roadmap, which is to build the Rasamas brand reputation locally,” he said after the official launch of the Rasamas new “Hainan Chicken”, a promotional meal, dedicated to the upcoming Chinese New Year.

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