The Daks Takeaway: Small Firms Have A Big Advantage With Customers

NJBIZ:

Some entrepreneurs swear that smaller is better, because the person at the top can stay close to his or her customers.

As a guy who’s not tall, I agree with that.

It works for Mark E. Charnet, the 48-year-old founder of American Prosperity Group. He said that one reason his Wayne-based wealth management services firm is doing well, even during this recession, is the personal service he offers to clients. But staying small did have a downside, he told me.

“I used to spend a lot of time and money training good employees in wealth management services, but they’d leave me for a bigger competitor,” he said. “I had to find a different way of doing business.”

So in 2006, Charnet, who launched his company in 1991 after working in the insurance industry, started franchising American Prosperity Group. Full article.

Leave a Comment

Your email address will not be published. Required fields are marked *