Declan Curry introduced the Phat Pasty Co as two of his favourite things…’ great food and a successful business’.
Following the great acclaim as Lunch Multiple Retailer of The Year 2009 in November and the interest shown from the Government backed initiative, Befranchising in the North East, the Working Lunch programme were intrigued to understand what made the Phat Pasty Co business franchise so successful.
They sent their reporter Rob Pittam to Milton Keynes to see how the surf-themed Phat Pasty Company has found a winning formula to grow in a recession, mixing a traditional business model with a fun and relaxed outlook.
Everything from their name (meaning sexy and cool) to their iconic fleet of VW-camper-style “Phat Vans†is designed to turn up the heat on the mobile food-to-go market and take it into the 21st Century.