Red Robin Kicks Off Campaign

DM News:

Food chain Red Robin Gourmet Burgers is launching an integrated campaign February 22 incorporating online, television and radio.

The campaign is based on the chain’s tag line, “Red Robin… YUMMM” and was designed to increase awareness of the quality and variety of the fast food chain’s menu as well as introduce the prime chophouse burger and the southwest grilled chicken salad, two new limited time menu items.

Jennifer Rivas, director of national marketing at Red Robin Gourmet Burgers, said in an e-mail top DMNews that the goal of the campaign is both to acquire new customers and retain existing ones.

“The campaign is aimed at keeping current guests engaged in the brand and driving new and prospective guests into the restaurant to experience first-hand our fun atmosphere and craveable gourmet burgers,” she said.

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