Innovative Franchise Concepts (IFC), a company that bridges the gap between corporate enterprise development funds and the beneficiaries they are intended to reach, has been awarded a tender by the Metropolitan Trading Company that will see it change the face of street vending in Johannesburg.
IFC’s Fast Forward Cafe is an innovative franchise that helps to transform existing food street vendor stalls into formal, branded outlets. Specially designed moveable trading units are positioned on viable commuter routes and areas with a high density of workers, residences or office parks. From these branded units, street vendors can cater to a range of different customers, using a menu of up to 120 items designed to meet the needs of the morning and evening commuter, and the lunchtime customer. Each vendor will receive two daily deliveries from a distribution centre, courtesy of a driver who in turn owns his own business.
Transforming a sector and a city… read on.