Signature Reinvention

March 1, 2010 by Mark | 0 Comments

QSR magazine:

Name any quick-serve giant, and a signature dish with a time-honored formula comes to mind. From McDonald’s Big Mac to Arby’s Roast Beef Sandwich, such historic menu items have defined brands for decades, catapulting both sales and brand awareness.

Since its 1960 founding, Domino’s Pizza relied on a pizza formula that delivered millions of customers and an unmistakable national presence. In December, however, the Ann Arbor, Michigan–based pizzeria announced it was dropping its 50-year-old pizza recipe and starting a new.

“We want to be the preferred pizza-delivery company for everyone, and there were places where consumers were telling us we could make the pizza better,” says Russell Weiner, Domino’s chief marketing officer. Read more.

In Franchise Site

How Robots Are Making Us Happier
Wearable Intelligence in Energy
April Fools: Helium Beer
Wearable Intelligence in Healthcare
Pixar: The Math Behind the Movies
Watch Silicon Valley Episode 1
The Body Dryer
How Does Cryogenics Work?
Robo-Suit Body Extender
The Secret Science Behind Advertising

Related Posts

Related Resources

Comments

No comments yet.

Leave a Reply

Comment moderation is enabled. Your comment may take some time to appear.