Better Homes and Gardens Real Estate LLC today announced the addition of Florida 1st, a leading Ft. Lauderdale-based real estate brokerage, to its growing national franchise network. Florida 1st will now operate as Better Homes and Gardens Real Estate Florida 1st. With this new affiliation, the Better Homes and Gardens Real Estate network now has more than 100 offices and 4,400 sales associates in 13 states.
“Florida 1st is a brokerage that is wholly focused on the consumer, working to understand home buyers’ and sellers’ needs and then delivering on them,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “It is no wonder the company is known for having customers for life. This philosophy fits perfectly with our brand and is aligned with our iconic main street values. We look forward to supporting the Florida 1st team as it continues to grow in South Florida, and we are pleased to provide Gene Whiddon and his team with the superior tools they need to accomplish this mission.”