Franchise Restaurants Chains Growing More Popular In Poland

Polish Market:

In 2009, as many as 300 new franchise restaurant establishments, worth PLN 90m (€22.5m), appeared on the Polish market, according to the Franchising Systems Development Academy (ARSS). The most rapidly developing through the franchise scheme include pizza chains Gruby Benek, which opened 40 bars in 2009, Biesiadowo, which opened 30, and the Da Grasso pizza chain, which launched around 30.

Among the fast food networks, New York Hot Dog, Subway and McDonald’s had most substantial number of new establishments: 34, 19 and 17 new bars, respectively.

In 2010, the franchise restaurant chains in Poland are expected to expand by 350 franchise establishments.

Biesiadowo and Gruby Benek will be responsible for the most substantial number of launches, with 30 new establishments each, while McDonald’s is planning to set up around 20 new bars.

In turn, the value of other market segments such as casual dining restaurants and coffee chain establishments declined in 2009.

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