Century 21 Real Estate LLC Selects New Marketing Agencies

Franchising.com:

Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization, is pleased to announce MRM Worldwide as the lead agency for national advertising and Mullen as the lead agency for the brand’s public relations and social media. Both MRM and Mullen are owned by the Interpublic Group of Companies.

“Our forward-looking marketing strategy continues to position our brand as a leader in the digital space,” said Bev Thorne, senior vice president, marketing, Century 21 Real Estate LLC. “With 90 percent of consumers searching the Web for homes, we believe that MRM and Mullen provide a powerful combination to enhance our capability to connect with consumers online.”

According to Thorne, the brand’s 2009 digital marketing initiatives were responsible for nearly doubling the number of consumer leads distributed to its franchisees.

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