Uganda’s indigenous business brands stand to benefit or lose in the East African Common Market that we recently joined. Our Kenyan counterparts are already enjoying more of the region’s business and employment opportunities in the hotel, banking, health, manufacturing, and other related sectors.
Many Kenyan brands are now present in Uganda and the region because of their superior market preparedness among other competitive advantages. Our local businesses that are inadequate in terms of the number of successful national and regional branches might find it very difficult to continue surviving and competing against the well-established rivals within the region and internationally.
Opening up more branches using your money and people will be quite challenging for Uganda’s leading brands of retail businesses, car dealerships, manufacturers, and the service-related businesses which have limited resources for expansion. Such challenges present franchising as a safer, faster, more profitable and sustainable business expansion strategy for our fledgling businesses compared to other alternatives that will require them to use their own money, people, local market understanding, and at their own risks. Read full article.
