Franchising Middle East Achieves Huge Success

AME Info:

The seventh annual edition of Franchising Middle East (FME), the region’s leading exhibition for the franchise sector, proved a huge success for those exhibiting local brands at the show.

The show, which concluded on March 4, saw participation from 61 exhibitors, representing a wide range of both regional and international brands. Some 2892 visitors attended the event, looking for both established and new and unique franchising options to bring to the Middle East.

“Participation in FME 2010 has been very positive and we received a lot of quality visitors. We look forward to participating next year,” said Michael Fell, manager, Fresh Food, one of the Emarat franchises showcased at the show.

“As the real estate market is presently correcting itself a lot of investors are pulling their money from real estate into food franchising as it is very stable and easy option for them. Emarat, being a well known brand, is seen as a safe investment,” he added.

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