Nostalgic Cupcake Craze Is Prepared For Long Stay

March 17, 2010 by Cris | 0 Comments

The Detroit News:

Tiny, tasty and seductive, the gourmet cupcake is strengthening its hold over dessert lovers with specialty bakeries spreading over the region’s real estate — and waistlines.

Just Baked, a Livonia-based cupcake shop, is doubling its size, with two new locations joining stores in Novi and Ann Arbor. One store opens in Royal Oak on Wednesday, and another in Troy’s Somerset Collection opens next month.

Meanwhile, the Cupcake Station is feeding its expansion through franchising. Kerry Johnson, Michigan’s original cupcake king, is launching his franchise business across the Midwest in April.

Johnson believes the Birmingham cupcake shop could have as many as 10 franchisees by year’s end. Read full story.

Photo: Charles V. Tines / The Detroit News.

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